New features on Twitter Ads: Targeting options and new tools

 

Target by interests: by @usernames and interest categories

  • Target @usernames, to build an audience with similar interests to that @username’s followers.
  • Choose from a wide-ranging list of 350 interest categories.

Target by device 

  • Tailor your content to reach users on laptops, desktops, tablets or smartphones.

Target by gender

  • Target by gender when you want to reach just the guys or just the gals.
Get access to the advanced Twitter Ads interface
Small business advertisers who are experienced with online advertising and prefer more campaign controls now have access to the more advanced ads interface that was previously available only to larger brands and businesses.

Social Media Week Miami | #smwmiami

We have a few big events in our Social Media sphere this week, across the globe we are about to begin Social Media Week (#smweek & #smwmiami). These are live events and Miami is a host city, so we’ll have more than a few taking place locally. (educational and networking)

The Miami Social Media Week Calendar: http://socialmediaweek.org/miami/schedule/

Most of these calendar events will be taking place at the Mondrian South Beach Hotel, a few will be held elsewhere and seats are still available for most and as of this email all the networking events are still open. If your work schedule or the event location present a conflict you can use LiveStream.com for coverage of the sessions: http://new.livestream.com/smwmiami

The Global SMW App is also a great resource to keep on hand for global coverage:http://socialmediaweek.org/mobileapps/

The Opening Remarks are Monday morning 9:30am at Mondrian with Gerard Bush:http://socialmediaweek.org/miami/events/?id=75864#.UR_kBR0qbR8

The SMW Kickoff Networking event is Monday 5:30pm at Shore Club:http://socialmediaweek.org/miami/events/?id=76795#.UR_fCh0qbR8

The Full calendar and RSVP links: http://socialmediaweek.org/miami/schedule/

I can be reached at anytime via twitter: @SocialMedia305 and, work schedule depending, will be in attendance for all networkers and most educational sessions – feel free to contact me with any questions.

Also, on Wednesday, from 4:30pm – 7pm will be a “Grassroots” social media discussion held at PAX Miami in Brickell, this is not an ‘official social media week event’ but will discuss using social media for grassroots organizations and movements: https://www.facebook.com/events/470721959661627/

 

Scott Monty visits Social Media Club South Florida

On Monday, February 11th, the Social Media Club of South Florida had the pleasure to welcome Scott Monty, head of social at the Ford Motor Company, his presentation was spot-on and discussed not just what Ford motor corp was doing in regards to social but what Ford has learned through it’s social. Continue reading

Wynwood Arts expanding events into Downtown Miami

We had a blast this Sunday for the Life Is Art and goPalo event at PAXMiami. A perfect Labor Day event, super casual, indoor/outdoor, music & art, while serving cuban food, cold drinks and ice cream! On hand were more than a few artists, I was lucky enough to purchase a small piece from Gustavo J. Ramirez: http://bit.ly/Q2U2YH |

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